Tools
Publishing Recoup Calculator
Run the deal through the chain of deductions. See what actually lands as net per unit, and how many copies you need to sell to recoup.
Paste the figure from the Publisher's Game Budget Calculator, or type a number directly, to see how many units you need to sell to recoup.
$
The headline price you'd see on a Steam page or a store shelf. The starting point. Everything below this number chips away at it.
$
Average Net Per Unit
Accounts for regional pricing, sale discounts and currency conversion. A game listed at $29.99 in the US sells for much less in Brazil, Turkey, Argentina, and at every sale. A working average across the lifecycle is around 0.80.
×
What's left after the store's cut. Steam standard is 70% to you, Steam after revenue tiers can climb to 80–88%, consoles are typically 70%. Default 0.70.
×
Withholding tax, VAT washout, and similar deductions before money lands in your account. A working average is 0.90.
×
Refunds, chargebacks, fraud reversals. Industry default is around 0.95, meaning roughly 5% of sales come back.
×
Some deals carve a top-line license fee off gross before recoupment. Default 0%. Anything above 20% is aggressive.
%
$0.00
Units to Recoup
1x budget · developer recoups
Add a budget above
2x Budget · Publisher break-even
Awaiting budget
3x Budget · Publisher growth target
Awaiting budget
Notes
- The chain matters. Net per unit = SRP × regional adjuster × platform share × tax retention × return retention × (1 − license fee). Each multiplier compounds, which is why a $29.99 game rarely returns more than $14 to the developer, and often much less.
- Defaults are not your deal. The values pre-filled here are working averages across genres, regions and platforms. Your actual deal will move every slider. Pull the real numbers from your contract, your distribution platform reports, and your accountant.
- Recoup tiers. 1× is the developer's break-even, 2× is roughly where the publisher breaks even at company level once their overhead and risk are accounted for, 3× is the growth bar. Publishers usually green-light deals they believe can clear 2× comfortably.
- Estimation only. This is a directional tool, not a contract model. Real revenue planning requires real numbers, real contracts, and real lawyers.
- Next step. Take the recoup unit target into the Steam Wishlist Target Calculator to convert it into the wishlist count you need on launch week.
- Previous step. Don't have a budget total yet? Build one with the Publisher's Game Budget Calculator first.
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