Calculator
Enter your release date and tell the tool who's running what. It works backwards from launch and surfaces the things worth planning early, so the important ones do not slip. Use it as a starting point and adapt it to your game.
Owners here are an assumption. The owner column shows one likely split, and your real one depends on the deal. Stronger, more established publishers tend to handle almost everything on this list. Younger or smaller publishers often leave some of it with the developer. Settle who owns what early, well before launch week, so nobody is guessing once the dates get tight.
You are running all of this in house. That works, but review key distribution, embargo management, and creator outreach all land on your team. Give each one a named owner before launch week.
Part of this plan lands in the end-of-year break. Between 20 December and 10 January, press, creators, and most studios are largely offline, so outreach, coverage, and wishlist momentum slow right down. Move the key beats (review keys, press release, trailer) to before the break, or take another look at the release date.
| Action | Date | Owner |
|---|
Hi, I'm Michele (or Miki for short).
Mapping out your launch? If you want someone who's run these timelines before, let's talk.